Laird Superfood, Inc. announced Daryl Moore as the company’s new senior vice president of sales. In his new role, Moore will lead the brand’s sales team towards strategic and aggressive growth, focused on national expansion across all wholesale channels.

Moore possesses more than 30 years of leadership experience in the food and beverage industry in both the grocery and foodservice channels. He has successfully pioneered and scaled premium brands, holding executive roles and contributing to notable growth at Bulletproof Nutrition, La Brea Bakery/ARYZTA and Performance Kitchen. Prior, Moore held positions within the Starbucks Coffee Company, where he received the highest individual honor, the President’s Award for Food Program Innovation.

“I am overjoyed to be joining the Laird Superfood family as its newest SVP of sales,” says Moore. “My passion for brands that are steadfast in their values to do better for consumers, for our planet and for our communities, coupled with this team’s unmatched enthusiasm has the power to be something truly dynamic and unstoppable. I can’t wait to see all that we accomplish.”

This announcement follows the appointment of Jason Vieth as Laird Superfood’s newest chief executive officer in late January.

“We are delighted to have Daryl at the helm of our Laird Superfood sales team,” says Jason Vieth, Laird Superfood CEO and president. “His deep experience and understanding of the nuances that come with the CPG landscape, along with his fresh perspective will allow us to reach even more consumers with our products and continue to innovate in the wellness space.”

Laird Superfood, Inc. creates plant-based superfood products that are both delicious and functional. The company was co-founded in 2015 by big-wave surfer, Laird Hamilton. Laird Superfood’s offerings are environmentally conscientious, responsibly tested and made with real ingredients.