Beverages
Jumex Debuts RTD Protein Shakes
Jumex has launched a line of ready-to-drink protein shakes, marking the company's entry into the lifestyle nutrition category.
The launch gives Jumex Protein Shake national scale through Walmart stores across the United States and Walmart.com. Jumex Protein Shake combines 30 grams of protein per bottle with distinctive Mexican-inspired flavors such as Mango, Churro Chocolate and Vanilla Flan.
"Jumex Protein Shake represents an important milestone in the evolution of our company and our brand," says Grupo Jumex CEO Salvi Folch. "For more than six decades, Jumex has been known for flavor, quality and authenticity. With this launch, we are entering a large and growing category at national scale, offering consumers a differentiated protein beverage that brings together functionality, convenience and authentic Mexican-inspired flavors."
Jumex says the launch reflects its broader strategy to expand beyond its traditional juice and nectar portfolio into new categories, channels and consumption occasions.
"Protein has become part of everyday life for many consumers, but the category can still feel too predictable," says Carlos Madrazo, country manager, Jumex USA. "With Jumex Protein Shake, we wanted to bring a protein shake inspired by Mexican flavors to the shelf. For us, it is about delivering 30 grams of protein while introducing distinctive flavors that reflect the Jumex brand's heritage."
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