"Our Salt Lake City expansion is a major step toward building a more diverse and resilient manufacturing network as we continue to scale our U.S. business," says Trü Frü CEO Harvey Millar. "This new location gives us greater flexibility to meet strong consumer demand and continue to deliver delicious tasting, great quality Trü Frü products consistently. We also wanted to expand our presence in our home in Salt Lake and are excited to welcome 100 new associates to our team."

Located in Salt Lake City's Mountain West neighborhood, the new manufacturing space will produce flavor varieties from Trü Frü's frozen snacks portfolio. It will also optimize its frozen manufacturing process through smart automation upgrades. These advancements will create more highly skilled roles and opportunities for employees.

Since its acquisition by Mars in 2022, Trü Frü has grown net sales nearly five times, opened a downtown Salt Lake City headquarters and expanded to 20 global markets, including most recently in Australia.

"The Mars $60 million infusion of capital in our U.S. manufacturing coupled with network infrastructure sharing is a win-win-win scenario for Trü Frü," says Trü Frü COO Rory Maguire. "This initiative will drive operational efficiencies, deliver quality products and expand accessibility to reach more consumers. It's just one example at Trü Frü of how we're helping to shape the future of snacking at Mars."