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Latest headlines

Coke eyes home soda market with new Green Mountain Coffee partnership

The soft drink maker plans to produce single-serving Coca Cola pods for use with the forthcoming Keurig Cold system.

By Shane O'Halloran
Coca Cola looks to breakfast to grow European sales
February 6, 2014

Coca Cola eyes the at home soda market

Coca Cola announced a new partnership with Green Mountain Coffee, maker of the Keurig at-home single-serve coffee system. Coke plans to produce single-serve plastic pods of its product for use with the forthcoming Keurig Cold system, set to be released in late 2014 or 2015. Coca Cola is paying $1.25 billion for a 10 percent stake in Green Mountain Coffee, and it will be involved in marketing the new product. The move will bring Coca Cola and Green Mountain Coffee into competition with Israel-based SodaStream.

KEYWORDS: beverage industry mergers and acquisitions

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