General Mills’ Progresso soups are now using only 100 percent antibiotic and hormone free chicken breasts in all of its 36 chicken soup varieties – the first for a large retail soup brand in the U.S.
In addition, the brand is now also free from artificial flavors and has removed artificial colors from 60 percent of its soups, with a goal to remove 100 percent by 2019. Progresso is also working to reduce sodium levels in its soups which it has already done in 40 varieties.
“Our purpose and passion is to make great soup just like you’d make it at home,” says Ray Joncas, director of marketing at Progresso. “In an effort to continuously raise our quality standards, we listen to our consumers. So when we asked our consumers what they wanted most, we found that antibiotic free and hormone free chicken was what they wanted most.”
The product updates will impact all chicken soups across Progresso’s Traditional, Light, Reduced Sodium, and Rich & Hearty lines, including its most popular varieties, Chicken Noodle, Chicken Wild Rice and Chicken Dumpling.