Increase in consumer demand for personalized products is challenge for packaged goods companies

July 21, 2017

An increase in consumer demand for personalized products is a big challenge for consumer packaged goods (CPG) companies, says a new report from PMMI, the Association for Packaging and Processing Technologies.

The Vision 2025 Report examines numerous challenges facing companies in the consumer packaged goods market. Along with personalization, some of the other challenges are demand for sustainable packaging, online purchasing, and gluten-, GMO- and allergen-free products.

To meet these demands, CPG companies are working with OEMs to ensure their equipment doesn’t overpromise, according to the report. In addition, CPGs are holding more focus groups to get a better idea of consumer demands and focusing more on upfront planning.

The full report can be purchased from PMMI here.

Casey Laughman is the Editor in Chief of Food Engineering magazine. He has almost two decades’ experience as a writer and editor for mainstream and trade publications. He spent several years as a writer and editor for two news services before becoming the editor of a legal publication and managing editor of a trade magazine that covered the commercial facilities market.

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Consumers are choosing products and brands they know and trust as they shop for food during the global pandemic. Any disruption to production could damage brand reputation, wreak havoc on throughput and disrupt the supply chain.

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