An increasing amount of consumers prefer foods without artificial ingredients or long ingredient lists, but one thing American consumers clearly want less of is gluten, according to a new study from Packaged Facts.
General Mills announced one of its iconic cereals, Lucky Charms, will now be gluten free. The news is sure to please many consumers on a gluten-free diet who miss the taste of one of their childhood breakfast favorites.
In an effort to increase awareness of celiac disease, the Canadian government has approved “gluten-free” claims on specialty produced oats and foods containing these oats. This labeling change marks new opportunities for food processors and oat growers.
Increasing population and a trend towards healthier lifestyles has given birth to a sustained gluten-free products market which is projected to be worth nearly $6.84 billion by 2019, according to the market researcher MarketsandMarkets in the recent report “Gluten-Free Products Market by Type (Bakery & Confectionery, Snacks, Breakfast Cereals, Baking Mixes & Flour, and Meat & Poultry Products), Sales Channel (Natural & Conventional) & Geography - Global Trends & Forecasts to 2019”
With gluten-free all the rage, MillerCoors has joined the movement by launching Coors Peak, its new naturally gluten-free copper lager made from all natural ingredients.
More than just a fad, the gluten-free market is showing it’s here to stay, according to a recent research by Packaged Facts which says the sales of gluten-free foods posted a compound annual growth rate (CAGR) of 34 percent over the five-year period.
A rise in gluten sensitivity and the perceived health benefits of a gluten-free diet have forced an explosion of gluten-free products onto store shelves. Because of this, sales of gluten-free food is projected to reach $8.8 billion in 2014, representing an increase of 63 percent from 2012-2014, according to consumer research group Mintel.
A new gluten-free cereal option has made a breakthrough in the UK market by becoming the first gluten-free option to appear alongside other well-known cereal brands, according to Cereal Partners Worldwide (CPW).
The increasing popularity of lupin as a food additive in gluten-free products is causing concern among some in the industry because of its potential to cause allergic reactions that many US consumers may not realize.