As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
October 3, 2022
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
GNC and Alani Nu have teamed up to to launch limited-edition Rocket Pop flavor energy drinks and pre-workout powder, available at GNC stores and online at GNC.com.
Thirstie, a leading technology company that connects beverage alcohol brands with consumers, has launched gift cards for alcohol brands, the first and only gift card solution of its kind in the US.