Martin’s Famous Pastry Shoppe Inc. finds the summer season really good for business—except mostly manual practices in the warehouse put a real crimp on the way the company would really like to handle the distribution side of its supply chain.

Because of increasing consumer interest in a more diverse product selection, healthy foods, and more convenient meal preparation, food manufacturers in dairy, meat, baked goods and produce are supplying a widening array of new SKUs in both chilled and frozen formats. This places an ever increasing demand on cold storage, and with older facilities, it’s not very easy to automate them.