The company also has launched Temptations Tender Fills treats.

EPA and DHA omega-3 ingredients market is growing due to consumer demand for health and wellness solutions.

The protein comes only from shrimp.

The continued growth of boutique and niche pet food brands the past few years has made for crowded competition at brick-and-mortar stores and online retailers. Gone are the days of limited choice among a handful of legacy brands, with equally limited packaging options.