Plant-Based
Beyond Meat Introduces Phytosphere Plant-Based Products

Beyond Meat, Inc. has launched Phytosphere, a portfolio of products designed to help consumers access the superpowers of plants.
Available online, the portfolio brings together powders, bars, beverages and center-of-plate offerings in an integrated nutrition platform that allows consumers to stack nutrients — from plant protein and fiber to polyphenols and phytosterols.
“The nutritive benefits of plants are extraordinary, yet we often fail to get meaningful amounts of these superpowers in our modern diet,” says Ethan Brown, founder and CEO of Beyond Meat. “The Phytosphere portfolio invites the consumer into a world where access to powerful phytonutrition is cutting edge, delicious and convenient. As with our innovation more generally, we are building out the Phytosphere portfolio with our consumers, and for our consumers, and have been looking forward to this launch.”
The Phytosphere portfolio includes:
- Beyond Starmatter: A nutrient boosted protein powder that delivers plant protein, fiber, probiotics, extracts with polyphenols, plant sterols, biotin, adaptogens, vitamins, minerals and more. Beyond Starmatter will be available in Vanilla, Salted Caramel, Strawberry Banana, Golden Latte and Plain.
- Beyond Starcut: A savory plant-based jerky bar made with plant protein and mycelium, delivering 17 grams of protein and 3 grams of fiber with 0 grams added sugar, 0 mg of cholesterol, no added antibiotics or hormones and no added nitrates or nitrites. Available in Asada Style, Spicy Southwest BBQ Style and Classic Dill Flavored.
- Beyond Veggie: A burger made with more than 10 fruits and vegetables, legumes, seeds, plant protein, extracts with polyphenols and plant sterols, which as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Each burger patty serving delivers 12 grams of protein and 6 grams of fiber, with 0 mg of cholesterol. Available in Chipotle Black Bean and Spiced Chickpea, Beyond Veggie is a good source of protein, iron, potassium and magnesium. Beyond Veggie joins a range of center-of-plate products available on the Phytosphere, including Beyond Steak Filet and Beyond Ground Faba.
- Beyond Immerse: A crisp, sparkling protein beverage that delivers 20 grams of plant protein, 5 grams of fiber, electrolytes and antioxidants with just 110 calories per can. Beyond Immerse, which is made with organic agave, is available in Peach Mango, Strawberry Lemonade and Cherry Berry.
Consumers can purchase products individually or select from bundles created to make it simple to stack complementary plant nutrients across their diets. Shoppers can also build custom bundles tailored to their individual tastes and routines.
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