“Winning consumer choice today means responding faster to changing needs,” says Dana McNabb, General Mills COO and incoming CEO. “We’re modernizing how we operate, strengthening our capabilities, and turning consumer insights into action more quickly. This new structure better aligns our leadership and resources with our highest priorities and positions us to deliver more consistent, profitable growth.”

The new Cereal, Snacks & International segment will combine the current Big G Cereal & Canada and U.S. Snacks operating units within North America Retail (NAR) with the company’s current International segment. The new Meals & Baking Solutions segment will combine the current U.S. Meals & Baking Solutions operating unit within NAR with the company’s current North America Foodservice segment. The new Pet segment will be unchanged from the current North America Pet segment.

Along with these changes, the company is making the following leadership appointments:

• Ricardo Fernandez will assume an expanded role as segment president, Cereal, Snacks & International. He currently serves as segment president, International, and previously served as president, U.S. Morning Foods, which included the company’s Big G Cereal and U.S. Yogurt businesses.
• Brett White will be promoted to segment president, Meals & Baking Solutions. He currently serves as president, U.S. Meals & Baking Solutions, and previously served as vice president, finance for NAR.
• Liz Mascolo will continue to lead the company's Pet business as segment president, Pet.
• Josh Yates will be promoted to chief commercial officer, leading U.S. retail sales and enterprise commercial capabilities, including strategic revenue management, e-commerce, sales and marketing. He is currently chief customer officer, leading U.S. customer-facing sales and omnichannel execution for NAR. He previously served as vice president, marketing for Cheerios.

White and Yates will join Fernandez, Mascolo and others on General Mills’ Senior Leadership Team.