The Carton Council of North America, a group that seeks long-term collaborative solutions to divert cartons from landfill, has been awarded the 2013 Bow and Arrow Award for Coalition Building by the California Product Stewardship Council. The award recognizes the Council's partnership building efforts across the carton industry and recycling supply chains. The Carton Council has partnered with 17 mills and recovery facilities across California since 2009, and expects carton recycling to reach 70 percent there by the end of 2013.