Mondelez International announced today it has acquired the snacking company Enjoy Life Foods, a leading brand in the growing “free from” segment.
“As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” said Mark Clouse, chief growth officer at Mondelez. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, 'better-for-you' areas and provides an excellent platform to make these delicious offerings available to consumers with 'free-from' needs or simply looking for healthy-lifestyle options, both in the US and beyond."
Enjoy life’s more than 40 products include cookies, chocolate, snack bars and savory snacks that are gluten free and allergy friendly—free from the most common allergens: wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish.
The Enjoy Life leadership team will continue to lead the company and Mondelez will operate Enjoy Life Foods as a separate, wholly owned subsidiary, though it will provide back-office support and access to global resources.
Financial terms of the deal were not disclosed.