Eyeing food trends, Chobani expands product portfolio
The Greek yogurt giant is using its influence and brand status to introduce new dips and drinks
In case the Greek yogurt trend loses steam, Chobani is crafting a safety net by penetrating other areas of the supermarket with new products that are built on the Mediterranean tradition of shared spreads—Chobani Meze Dips and portable protein with Drink Chobani. The products remain true to Chobani’s food philosophy of using only natural, non-GMO ingredients with no artificial preservatives.
The dips feature real veggies, herbs and spices blended with creamy Greek Yogurt, with 80 percent less fat and 65 percent fewer calories than some hummus brands. Available beginning in June, the dips come in four flavors: roasted red pepper, three-pepper salsa, chili lime and smoked onion parmesan.
Drink Chobani yogurt beverage is made with only natural ingredients, including real fruit and probiotics, for an easy-to-drink, on-the-go option. The beverage capitalizes on the current food trends of portability, snacking and protein, and will hit shelves in July.
“For us, when it comes to food, innovation means sticking to our roots, using simple recipes and only natural ingredients to build on our momentum and guide us into new areas that could use some better options,” says Peter McGuinness, chief marketing and brand officer, Chobani. “Chobani’s founding mission is to make better food for more people, and as a brand, we’re expanding into two new categories to give consumers what they’re looking for: delicious, nutritious, natural food that’s accessible to everyone.”
The company isn’t just expanding in the aisle. Chobani announced earlier this month that it has partnered with 800 McDonald’s restaurants in southern California to use its yogurt in their parfaits.