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Latest headlines

Coffee Nut wins M&M flavor taste-off competition

By Jeremy Gerrard
Coffee Nut wins M&M flavor taste-off competition
July 26, 2016

It appears Americans will take their coffee any way they can get it as the limited edition Coffee Nut variety of peanut M&M’s proved to be the biggest hit with consumers, according to the candy’s manufacturer Mars, Inc.

In honor of the brand’s 75th anniversary, Mars asked consumers to choose a new peanut-flavored variety to join the brand’s original peanut M&M product on shelves. With more than one million votes submitted, Coffee Nut was named the winner, beating out the two other varieties — Honey Nut and Chili Nut.

Starting in August, the Coffee Nut flavor will join M&M’s original peanut on shelves at retailers nationwide.

“We are so thrilled that our fans helped to shape our brand's vibrant future,” says Tanya Berman, director, M&M’s brand. "Flavor Vote was the perfect campaign to show how much we value our fans’ opinion. The brand is looking forward to adding Coffee Nut to our peanut flavored line up in August.”

KEYWORDS: consumer trends food and beverage industry trends food and beverage manufacturing

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Jeremy Gerrard was Food Engineering's Digital/Online Editor. He is a graduate of Auburn University with a degree in journalism. His previous work experience includes years spent as a reporter with the Daily Local News out of Chester County, PA. In addition to writing feature articles for Food Engineering, Jeremy covered the Dry Processing, Field Reports and People and Industry news sections.

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