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Home » marketing

Articles Tagged with ''marketing''

Chipotle admits it staged Twitter account hack

A spokesman said the bizarrre messages were part of a social media campaign.
Shane O'Halloran
July 25, 2013
A spokesman said the bizarrre messages were part of a social media campaign.
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TECH FLASH

Are you playing by the new rules of customer engagement?

Thanks to a new model, food and beverage sales grew in 2012 while other consumer packaged goods categories were down.
Shane O'Halloran
June 26, 2013

Top companies are identifying and engaging with customers and focusing on innovation that directly reaches them.


Read More
TECH FLASH

Women see little role for federal government in guiding product choices or healthy decisions

New survey reveals women feel negatively about government attempts to encourage healthy eating.
Shane O'Halloran
June 26, 2013

Distrust of the media is even more prevalent than distrust of the government.


Read More

WHO Europe calls for tougher rules on food marketing to children

The recommendations are part of an initiative to curb childhood obesity.
Shane O'Halloran
June 18, 2013

The recommendations are part of an initiative to curb childhood obesity.


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Kellogg’s reaches $4 million settlement in Mini-Wheats class action suit

Consumer groups said the company made unfounded health claims.
Shane O'Halloran
May 28, 2013
Consumer groups said the company made unfounded health claims.
Read More

Organic market removes products with cartoons on packaging

CEO cites danger of marketing to children
Shane O'Halloran
January 17, 2013
CEO cites danger of marketing to children.
Read More
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