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Processor Profiles

The Wonderful Company's healthy food strategy

How it turned marketing nuts, mandarins and pomegranates into the second biggest produce-based company.

June 22, 2017

The Wonderful Company was one of few CPGs to outperform 2016 sales expectations because of its ability to market convenient and functional foods and beverages.

Food Packaging

Report: Food companies aren't using packaging to show commitment to safety

Food makers could do a better job using packaging as part of the marketing mix.

Debra Schug

September 21, 2016

There might be a discrepancy between what food and beverage packages are communicating and what consumers actually experience.

Report: Targeting the next generation of food shoppers

Jeremy Gerrard

November 9, 2015

It’s no secret the earlier a person is exposed to something; the more likely they are to stick with it.

Federal judge rejects Maker’s Mark false advertising suit

Jeremy Gerrard

July 30, 2015

A California federal judge dismissed a lawsuit this week against Maker’s Mark distillery that alleged the bourbon manufacturer mislead its customers by marketing and promoting its products as handmade.

Girl Scouts’ cookie sales go digital

Jeremy Gerrard

December 1, 2014

Girl Scouts of the USA announced the addition of the Digital Cookie, an branch of its iconic cookie program that allows consumers to purchase cookies online.

Monster Beverage Corporation lawsuit dismissed by federal judge

The suit would have blocked an investigation into the company's marketing practices.

Shane O'Halloran

December 17, 2013

The suit would have blocked an investigation into the company's marketing practices.

TECH FLASH

USDA terminates proposed leafy greens marketing agreement

Pending FSMA legislation complicated the proposal, which was first proposed four years ago.

December 16, 2013

The set of standards was based on the California and Arizona Leafy Greens Marketing Agreements.

Sesame Street waives licensing fee for produce advertising

Michelle Obama announced the news on Wednesday.

Shane O'Halloran

October 31, 2013

Michelle Obama announced the news on Wednesday.

Sports superstars endorse sugary food and beverages, study finds

The majority of products endorsed by top athletes were unhealthy.

October 7, 2013

The majority of products endorsed by top athletes were unhealthy.

Chipotle admits it staged Twitter account hack

A spokesman said the bizarrre messages were part of a social media campaign.

Shane O'Halloran

July 25, 2013

A spokesman said the bizarrre messages were part of a social media campaign.

Campbell’s Terminates Exec Over Alleged Disparaging Comments

PepsiCo to Close Two Florida Facilities

Alternative Protein in 2025: Key Trends and Technologies

Events

June 17, 2025

Refrigerated & Frozen Foods’ State of the Cold Chain

On Demand Kelley Rodriguez, Editor in Chief of Refrigerated & Frozen Foods, will be joined in this 60-minute webinar by industry experts to help unpack the latest research.

July 23, 2025

Decarbonizing Process Heat: What You Should Know and Next Steps

On Demand Driven by climate goals, business risk, client interest, and resilience considerations, food and beverage companies are increasingly turning their attention to decarbonizing their production processes.

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