Marketing - Articles - Page 3

How food and beverage marketing claims can affect the production process

January 17, 2020

Today’s consumers demand transparency more than ever, so the labels on food and beverage products are an important component in such a competitive market.

Processor Profiles

The Wonderful Company's healthy food strategy

How it turned marketing nuts, mandarins and pomegranates into the second biggest produce-based company.

Debra Schug

June 22, 2017

The Wonderful Company was one of few CPGs to outperform 2016 sales expectations because of its ability to market convenient and functional foods and beverages.

Food Packaging

Report: Food companies aren't using packaging to show commitment to safety

Food makers could do a better job using packaging as part of the marketing mix.

Debra Schug

September 21, 2016

There might be a discrepancy between what food and beverage packages are communicating and what consumers actually experience.

Report: Targeting the next generation of food shoppers

Jeremy Gerrard

November 9, 2015

It’s no secret the earlier a person is exposed to something; the more likely they are to stick with it.

Federal judge rejects Maker’s Mark false advertising suit

Jeremy Gerrard

July 30, 2015

A California federal judge dismissed a lawsuit this week against Maker’s Mark distillery that alleged the bourbon manufacturer mislead its customers by marketing and promoting its products as handmade.

Girl Scouts’ cookie sales go digital

Jeremy Gerrard

December 1, 2014

Girl Scouts of the USA announced the addition of the Digital Cookie, an branch of its iconic cookie program that allows consumers to purchase cookies online.