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As competition in the ready-to-drink (or RTD) category increases, brands are counting on quality ingredients and carefully designed packaging to resonate with consumers and drive sales.
Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.
Founded in 1972 in California, Good Earth is celebrating its 50th anniversary this year with the relaunch of two legacy teas in limited-edition anniversary packaging: Decaffeinated Lemongrass, and Black Chai.
Beam Suntory brand Sauza is launching ready-to-drink (RTD) Mexican-inspired cocktails in four flavors. The cocktails help meet current demand from RTD drinkers looking beyond seltzers.
The Coca-Cola Company recently unveiled its new global innovation platform, Coca-Cola Creations, along with its first limited-edition product, Coca-Cola Starlight.