The pet food market has been growing like crazy the last few years, both in terms of how much is being sold and what is being sold. It's a big opportunity for food processors to expand their current pet offerings or make an entry into the market.
Don't hold back with rich, extravagant colors on labels. Consider adding a holograph, the latest in the metallic trend. Asymmetrical design helps shake up predictable patterns.
Trends in cannabis packaging that target a luxury-driven market segment
January 10, 2019
Laurel Gregory, creative director at The Hybrid Creative, recommends brands use a method she calls “Be, Do, Say” in order to remain authentic and avoid common pitfalls.
Food Engineering editor-in-chief Casey Laughman and PMMI’s Jorge Izquierdo discuss how processors can make packaging decisions that help meet both e-commerce and in-store goals.
While the primary packaging of food and beverage products looks fantastic, once these packages enter a cardboard shipping container, they seem to lose their identity, their pizzazz—all the effort that went into the package and label design is lost in the plain old shipping carton. But it doesn’t have to be this way.