Brand managers of top shelf liquors and champagne, fine chocolates, and other premium products have a powerful new tool to embolden shelf impact while raising sustainability scores: BillerudKorsnäs White.
Michael Kuebler shares his insights into Amazon’s impact on packaging, creating sustainable packaging that also works well, and the most important things to consider when developing new packaging.
“We wanted to get away from being just another typical spread jar on the shelf. With P28, we are always looking to change the game,” says Jeff Prince, director of operations for the company.
International beverage giant the Coca-Cola Company is giving its flagship beverages a makeover, extending the company’s “One Brand” global marketing strategy.
With more consumers craving wholesome, simply prepared foods, Kellogg’s sought inspiration from breakfast tables around the world to deliver its new product line, Kellogg’s Origins.
The best-of-show winner in the 2014 Pentawards, the first worldwide competition devoted exclusively to packaging design, was Evian’s Pure Drop for the container’s ease of use and recyclability.
A marijuana edibles manufacturer has agreed to recall and destroy all of its products that share a resemblance to products produced by the Hershey Company