Packaging

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As the plant-based meat category continues to grow, brands must understand that packaging is an important factor in keeping people coming back for more. Choosing flexible packaging can help align products with consumer preferences and brand initiatives.

AHA Sparkling Water is using new shrink film with recycled plastic for some warehouse club packages.

Mars Inc. is including recycled plastic in its pet food packaging in Europe and plans to expand the pilot to other brands.

The e-commerce revolution has not only changed the rules for consumer packaged goods companies, it has created a whole new game in which the new coronavirus has only cemented the need for brands to adapt.

Spirits maker Bacardi will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles.

In the COVID-19 outbreak, packaging is being recognized for its long-standing performance in upholding food and beverage product safety and offering consumer protection.

Poland Spring bottled water and the University of Maine are trying to develop new packaging materials from trees grown in the state.

Food manufacturers, including Quaker Oats, Mars and Conagra, are updating packaging and branding to eliminate images or names viewed as racially insensitive.

Heinz Tomato Ketchup bottles in Europe will soon be made of one type of plastic so they can be recycled into food-grade PET.

Centralizing and digitizing labeling in a cloud-based platform can drastically reduce recalls, make supply chains more transparent and ensure companies meet compliance.