Within the layered approach to brand protection are overt technologies — barcodes, holograms, watermarks, embossing and etching — and covert technologies — taggants, UV, infrared and fluorescent inks, Smart technology and radio frequency identification (RFID).

Cognex DataMan 8050 Series handheld barcode readers tolerate harsh factory floor conditions.

Putting barcodes on produce when it’s picked in the field assures precise tracking; how it’s done is another question.