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The future of beverage packaging remains to be full of innovation and adaptability. With sustainability a motivating consumer demand, and legislation becoming stricter in guidelines, more sustainable products are forecasted to enter the market.
Unilever has announced a partnership with start-up company Ioniqa and the largest global producer of PET resin Indorama Ventures to pioneer a new technology that converts PET waste back into virgin grade material for use in food packaging.
To make the Fanta Splash's bottle shape stand out in the market, Coca-Cola worked with Sidel and the Drink Works design agency to create a new proprietary packaging shape.