The line, which is exclusively sold at GNC, is designed to help increase endurance, fight fatigue and improve performance.

Nordic Naturals’ probiotic blends address healthy gut biodiversity, regularity, women's urinary tract health and immune system function.

The company has upgraded its powder filling lines to include additional capacity, higher speeds and new packaging styles that include bags, jars, canisters, bottles, sachets, stick packs and pouches.

The industry veteran's sales, marketing and technical expertise aim to help the company's next phase of growth.

The vitamin E market value may exceed $3 billion in annual remuneration by 2026 driven by robust growth of the animal feed industry along with rapid advancements in biotechnology, according to Global Market Insights Inc.

GNC and Alani Nu have teamed up to to launch limited-edition Rocket Pop flavor energy drinks and pre-workout powder, available at GNC stores and online at GNC.com.