Sweetmore Bakeries Acquires Fantasy Baking Co.

Sweetmore Bakeries, a Chicago-based family of specialty bakeries serving retail in-store bakery and foodservice channels nationwide, has acquired Fantasy Baking Co., a manufacturer of private label and branded sweet baked products, including cookies, fruit filled bars and dessert bars.

The acquisition marks Sweetmore's sixth facility and its first on the West Coast, extending its manufacturing footprint across the U.S. Following Shore Capital's 2025 recapitalization of Sweetmore, the addition of Fantasy Baking further expands the company's scale, strengthens its position in the key cookie and baked bar categories, and advances its long-term strategy of building a coast-to-coast network for premium sweet baked goods.

"Fantasy Baking gives us a true West Coast manufacturing footprint and deeper category capabilities that strengthen our ability to serve customers' various product needs nationwide,” says Sweetmore Bakeries CEO David Veenstra. “Between their R&D bench strength and their reach into better-for-you trends, this addition makes Sweetmore an even stronger strategic national partner.”

Founded in 1979 and headquartered in Sylmar, California, Fantasy Baking brings more than four decades of formulation expertise, supported by its own in-house R&D lab. Its range extends into protein and breakfast bars, dry blends, and ice cream ingredients and inclusions, as well as organic, high-protein, non-GMO, gluten-free and Kosher recipes and solutions.

Fantasy joins Main Street Gourmet, Biscotti Brothers, Azteca Bakeries, Meurer Brothers and Sweet Eddie's in the Sweetmore family.

“For over 45 years, the Fantasy Baking team has built our business on doing right by our customers – innovation, quality and service our partners can rely on,” says Fantasy Baking CEO Russ Case. “Joining a like-minded partner like Sweetmore allows us to continue this tradition while providing access to scale and resources that will enable Fantasy to serve a broader audience and expand its capabilities."