Holly Poultry says the expansion reflects its growing presence in the fresh poultry case. The Easy Street brand aims to take the prep, seasoning and guesswork out of fresh chicken. Fresh chicken thighs come pre-diced and dry-seasoned in flavors including Korean BBQ, Street Taco, Peruvian, Shawarma and Chili Crisp, going from fridge to plate in about seven minutes.

One Fine Chicken brings high-quality fresh chicken to the everyday poultry aisle at prices below traditional national brands, delivering on its promise of "Better Chicken for Everyone." Holly Poultry's growing private-label business extends its retail capabilities further, developing and producing fresh poultry products for retail partners under their own brands.

Easy Street is now available at retailers including Giant Food, The Giant Company, Harris Teeter, ShopRite, Shaws and Hannaford. At top-performing retailers, Easy Street is averaging more than 30 units per store per week with a three- to four-flavor set.

"We saw an opportunity to bring more to the fresh chicken case, and the response from retailers and consumers has reinforced that," says Holly Poultry CEO Zach Fine. "This facility is a major investment in that opportunity. It gives us the capacity to serve the customers choosing our products today while creating room to expand into new retailers, build new private-label partnerships and keep pushing what fresh poultry can be."

The new facility is expected to create 140 net new jobs and establish a dedicated production platform for Holly Poultry's retail business. The company says the added capacity will allow it to respond more quickly to customer needs while supporting continued innovation across branded and private-label products.