Consumer convenience sprouts growth of meal kit industry
Making quick work of the question “what’s for dinner,” home meal kit delivery services are on the rise in the US in part because of their convenience that removes the burden of meal planning and shopping.
According to a new report from market researcher Packaged Facts, these meal kit delivery services are exploiting a niche in the market that bridges a space between takeout and home cooking. Researchers project these services will generate approximately $1.5 billion in sales in 2016 and will grow to a multi-billion market over the next five years.
“These days, consumers have access to almost everything without leaving their home and—through the power of smartphones—without even speaking to another human being,” says David Sprinkle, research director at Packaged Facts. “Rather than worrying whether meal kit delivery services will cut into their business, some grocers and food marketers are taking the bull by the horns and starting their own such services.”