The move aligns with U.S. Department of Health and Human Services Secretary Robert F. Kennedy Jr.’s priority to phase out petroleum-based dyes in the nation’s food supply.
This acquisition strengthens Valeo Foods Group’s position in the packaged wafers, cakes and biscuits category, complementing its Balconi business in southern Europe and international markets.
The PLANTREACT launches with formulations in beef, chicken and pork flavors, along with milk, which aims to solve manufacturing challenges in producing vegan products by delivering a creamy taste that serves as an alternative to dairy products.
KIND’s paper wrapper will be available through October 1 at some Whole Foods Market stores across Connecticut, New Jersey, New York, Texas and southern California, as well as select stores in Louisiana, Arizona and Nevada.
The vertically integrated plant will process an estimated 116,000 gallons of local milk dairy, displaying the local nature of California’s dairy industry.
Made from ingredients like avocado oil, the Beyond Chicken Pieces offer 21 g of clean plant protein per serving with only 0.5 g of saturated fat and have no cholesterol, GMOs, or added hormones or antibiotics.
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