Packaging

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Mondelez International is putting the design of the cookie’s iconic wrapper in the hands of consumers.

Traditionally, brands have viewed packaging as one of the most important opportunities for communicating to their customers. Now, new technology is giving brands the opportunity not to just communicate, but to interact with their customers through “smart” packages enabled by mobile technology.

Belgian brewery Martens has launched a new brand of beer, Dagschotel, which is packaged in PET bottles digitally printed with a smartphone application. The beer was created in coordination with the Belgian TV sitcom, “F.C. Kampioenen,” to promote its new movie.

 In a recent study, half of global consumers polled said they were willing to buy groceries online. 

At this year’s Institute of Food Technologists’ Food Expo, market intelligence agency Mintel offered a number of expert presentations. Among them was global packaging strategist Viktorija Gnatoka’s session, “Packaging Superheroes.”

Available globally, the Tri-Seal Tri-Vin laminated aluminum foil/foam barrier liner is engineered for roll-on pilfer-proof (ROPP) wine closures.

Liquid water enhancers allow consumers to flavor their water using a concentrated formula.

The need to satisfy quickly changing consumer preferences is transforming operations throughout the food industry.

As more companies continue to beef up their sustainable manufacturing practices, Coca-Cola has introduced a PET plastic bottle made entirely from sugarcane.

RPC Barrier Containers’ multilayer plastic pot used in Soulié Restauration’s Shake Me pasta product won the best convenience/on-the-go packaging at the World Food Innovation Awards.