Packaging

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The U.S. packaging machinery market is expected to increase 4.8 percent from 2015 to 2016, coming in with a total market value of $9.8 billion.

Within the layered approach to brand protection are overt technologies — barcodes, holograms, watermarks, embossing and etching — and covert technologies — taggants, UV, infrared and fluorescent inks, Smart technology and radio frequency identification (RFID).

The Ardagh Group’s latest beverage can finishing, named ‘Matte & Mirror Impact,’ combines the trending combination of matte and glossy surfaces.

Packaging can become a gateway to generate interaction, with the use of use of augmented reality and digital codes printed on packages improving transparency of traceability, allowing consumers to access information about the product right down to the source.

Amazon recently bought Whole Foods for $13.7 billion, and as soon as it was finalized, the eCommerce giant started including more groceries online — successfully.

The technology is particularly relevant for organic and natural food brands looking for shelf-life extension solutions, including in the baking and snack space.

The MiniVault, a pre-portioned single-use can, delivers café quality ground coffee to consumers in a vessel that is both convenient for at-home use and extends the shelf life up to five times.

Trademarked, the SureHandle PET container, it gives brand owners significant shelf differentiation, handling convenience and aesthetics that were not previously possible.

The new red seal packaging, featuring the Estrella Jalisco star, gives the can a premium look.