The astaxanthin market is expected to grow as manufacturers from multiple industry sectors adopt growth-driven marketing strategies. Food and animal feed manufacturers are utilizing its benefits to enhance colorization and increase fertilization and survival rates in aquaculture farming, among other usages.
In an era where physical health and fitness have become a prime necessity, nutraceutical ingredients are emerging as viable components contributing to the overall well-being of an individual.
GNC and Alani Nu have teamed up to to launch limited-edition Rocket Pop flavor energy drinks and pre-workout powder, available at GNC stores and online at GNC.com.
Founded in 1972 in California, Good Earth is celebrating its 50th anniversary this year with the relaunch of two legacy teas in limited-edition anniversary packaging: Decaffeinated Lemongrass, and Black Chai.
The brand’s foray into the superfood category begins with the launch of PANGAIA Super Super Bar Developed through a global collective, which includes scientists, farmers, nutritionists and culinary leaders, Super Super Bars combines nature’s superfood ingredients with science in a bar that has a lower impact on the planet.
