As the cannabis industry expands and matures, brands are developing strategies for sharing their brand promises and attracting consumers.
April 20, 2021
Judging by the renaissance of edible and beverage packaging and marketing, rather than inhibiting a new industry, restrictions have led to creative growth.
Design Snapshot: PürCare Oral Mist utilizes a pre-measured sublingual aerosol that delivers the benefits of full-spectrum CBD through nano-sized particles.
Ventiv Design has developed cannabis packaging with sustainably sourced materials that are difficult to imitate, such as the Slider Box, made with hemp paper, and the Pinch Pump, made with post-consumer recycled plastic.
As the plant-based meat category continues to grow, brands must understand that packaging is an important factor in keeping people coming back for more. Choosing flexible packaging can help align products with consumer preferences and brand initiatives.
Spirits maker Bacardi will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles.
In the COVID-19 outbreak, packaging is being recognized for its long-standing performance in upholding food and beverage product safety and offering consumer protection.
Food manufacturers, including Quaker Oats, Mars and Conagra, are updating packaging and branding to eliminate images or names viewed as racially insensitive.