As part of the transaction, Ferrero will take over Bold Snack's office and factory in Divinópolis, Minas Gerais, with approximately 300 employees expected to join Ferrero Brazil.
This combination would bring together complementary innovation engines — Dawn Foods' application-led creativity and Puratos' R&D-led ingredient technology — alongside complementary production models.
The expansion will add approximately 115,000 sq. ft. of new manufacturing space to support operational efficiency, consistency and long-term growth nationwide.
The plant more than doubles Shinkei’s total footprint and represents a major milestone in the company’s mission to deliver fish under the Seremoni Grade brand.
Hain Celestial says the divestiture sharpens the company’s focus and advances a simplified North American portfolio centered on core categories with stronger margin and cash flow profiles.