A new report from The Hartman Group, called the "Modern Beverage Culture 2023,” offers valuable insights on consumer preferences, and how simple ingredients are winning the day.

The soda alternative will launching two new flavors later in 2023 for a total of five that are derived from natural plant extracts.

Kombucha companies across the world are spending heavily on R&D projects to roll out new products and flavors into the market.

The company says that consumer preference testing has shown that the new Pepsi Zero Sugar outpaces the old formula across the board.

New research from Kerry shows that while immune health is still the top priority for beverage consumers, other needs are gaining traction.

Premixed cocktails were the fastest-growing category for spirits in 2021, according to the Distilled Spirits Council of the U.S. Helping to spur that surge in popularity is Cardinal Spirits.

The reported first-to-market product aims to fuse the love of wine and cannabis.

The Hard Rock 10% ABV Grab ’n’ Go Cocktails are available for order now.

The Espresso Martini is now available in stores nationwide and online through Drizly, ReserveBar and Instacart.

GNC and Alani Nu have teamed up to to launch limited-edition Rocket Pop flavor energy drinks and pre-workout powder, available at GNC stores and online at GNC.com.