The company has launched a multi-brand marketing campaign with promotional and collectible products for the cereal brands Frosted Flakes, Froot Loops, Rice Krispies and Corn Flakes.
Enlightened pledges to donate 100% of the profits of select flavors from its new limited-edition seasonal ice cream collection to Diversify Dietetics. Its new flavors, Bake the World a Better Place and Pumpkin Cheesecake, are now available for purchase.
The return of Lay's Flavor Swap lineup, including Doritos, Funyuns and Cheetos mashups, along with the brand-new Lay's Kettle Cooked Fritos Chili Cheese.