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Home » branding

Articles Tagged with ''branding''

Novus Foods logo
Company News

Lakeview Farms Rebrands as Novus Foods

July 7, 2025

The company says this strategic move reflects its evolution, growth and renewed focus on innovation and customer experience.


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Makers Pride logo
Company News

Hearthside Emerges from Chapter 11 Bankruptcy, Rebrands as Maker’s Pride

April 1, 2025

Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.


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Maeve New Packaging
Company News

Seattle Chocolate Evolves into Maeve

March 5, 2025

Inspired by the Irish warrior queen, Maeve represents strength, boldness and a fearless approach to chocolate.


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ProFab logo
Supplier News

ProFab Rebrands as Part of Acquisition by Grote Company

January 23, 2025

ProFab provides millwrighting, process piping, mechanical and installation services, specializing in projects that require a fast turnaround.


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Eggo Coffee
Coffee

Eggo Partners with Two Rivers Coffee Company on Waffle-Inspired Coffee

August 22, 2024

Eggo's new line comes in five flavors inspired by its waffles, all made from 100% Arabica coffee.


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Lantana Foods logo
Design/Branding/Marketing

Lantana Foods Rebrands Hummus Line

August 20, 2024

Carving a niche for its distinct flavor combinations, the new packaging – which is fully recyclable – positions the brand's pairings as "Fusion Hummus" and features the brand's vibrant colors.


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SkinnyDipped Salty + Sweet
Snack Foods

SkinnyDipped Introduces Salty + Sweet

August 19, 2024

Available in three flavors, SkinnyDipped's Salty + Sweet range is more savory than its prior products, but they retain the brand's signature sweetness.


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Bolthouse Fresh Carrots
Design/Branding/Marketing

Bolthouse Fresh Foods Revamps Corporate Logo, Debuts New Consumer Brand

August 14, 2024

Beyond its refreshed corporate logo, Bolthouse Fresh Foods is revealing its new consumer brand, Bolthouse Fresh, and packaging for its consumer-facing portfolio of fresh carrots and on-the-go snacking solutions.


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Twang products
Design/Branding/Marketing

Twang Refreshes Brand, Introduces New Products

August 6, 2024

Twang's products are retaining their flavors and the brand is adding new ones, but they will all be united under the Twang name.


Read More
Paper food packaging on orange background

How Food Packaging Can Engage Customers and Ignite Brand Interest

James Palfrey-Smith_ASC Direct
James Palfrey-Smith
May 10, 2024

By understanding the psychology of packaging design, as well as the demand for sustainable and unique packaging, businesses can better engage customers and distinguish their products in a crowded market.


Read More
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  • NEWS
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    • Recalls
    • Regulatory Watch
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  • PRODUCTS
    • New Plant Products
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  • TOPICS
    • Alternative Protein
    • Automation
    • Cannabis
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    • Fabulous Food Plants
    • Food Safety
    • Maintenance Strategies
    • OEE
    • Packaging
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