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It took a pandemic for us to take seriously something we take for granted: We all rely on one another. 

Batter is widely used as a coating for deep-fried foods as well as many other products such as cakes, waffles, biscuits, and pancakes. Depending on the type of food product, the processing objectives and challenges may be different but one thing is certain—food companies strive to meet their requirements of consistent quality and freshness by developing innovative products, while lowering production costs and easing maintenance.

Today, two major factors are driving the packaging industry towards greater sustainability: prospective legislation and consumer demand. Though there is little participation in the U.S. in plastic recycling (estimated under 10%), the green packaging market registered a value of $237.74 billion in 2019 and is expected to grow to 313.93 billion by 2025, according to research from Mordor Intelligence.

The e-commerce revolution has not only changed the rules for consumer packaged goods companies, it has created a whole new game in which the new coronavirus has only cemented the need for brands to adapt.

Constant changes, huge swings in demand or shifts in consumer behavior, employee safety, and a general uncertainty about what comes next are all present in the 2020 State of Food Manufacturing Survey.