Graphic redesign can be a bear trap for an iconic brand. Doubters need only consider the experience of PepsiCo’s Tropicana, which briefly dropped the orange-and-straw graphic two years ago.
Food safety was the clear focus in August’s nationwide egg recall, but the incident also highlights the need for strict control of packaging materials.
Not too many beer drinkers approach 16 ozs. of malt in installments, though that’s certainly an option with the Silver Bullet aluminum pint bottle from MillerCoors.
Locking out oxygen is one of the primary functions of food and beverage packaging, but ongoing research suggests oxygen levels for shelf-stable foods are so high, the likelihood of delivering a quality product is remote, regardless of the package used.