Sunbelt Bakery's refreshed packaging will roll out across its full product assortment, including Chewy Granola Bars, Soft Baked Bars and seasonal offerings.
Through its financial restructuring, the company eliminated approximately $2 billion of funded debt and is emerging with approximately $600 million of liquidity.
Carving a niche for its distinct flavor combinations, the new packaging – which is fully recyclable – positions the brand's pairings as "Fusion Hummus" and features the brand's vibrant colors.