The new Fiero Habenero Tequila is said to be it the spiciest tequila on the market. It also has a unique distilling process, with Hotaling &Co.’s distilling partner, Casa Don Roberto.
Lance Collins announced the launch of Casa Azul, a ready-to-drink spirit soda with ingredients that include tequila distilled in Jalisco, Mexico and agave nectar.
Alcohol producers must go through both a distributor and retailer to sell their product, and recent market shifts are creating a mix of opportunities and challenges for producers.
Party Horses
announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain.
Yes Way Rosé, the female-owned wine and lifestyle brand has debuted Yes Way Rosé Blueberry + Lavender Spritz, the newest flavor in the brand’s growing low-alcohol spritz portfolio.
DTC brand In Good Taste is launching its Passport Collection, a series of eight wines themed around travel to Italy and France, including wines from Bordeaux, a Provence Rosé, an Italian Verdicchioi, and more.