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Freshie Organic Tequila Seltzer launched in 2021 in Illinois with a single flavor — lime—and is now launching new flavors and an eight-can variety package with two of each new flavor.
The new Fiero Habenero Tequila is said to be it the spiciest tequila on the market. It also has a unique distilling process, with Hotaling &Co.’s distilling partner, Casa Don Roberto.
Lance Collins announced the launch of Casa Azul, a ready-to-drink spirit soda with ingredients that include tequila distilled in Jalisco, Mexico and agave nectar.
Alcohol producers must go through both a distributor and retailer to sell their product, and recent market shifts are creating a mix of opportunities and challenges for producers.
Party Horses
announced that Maker’s Mark will be its official bourbon partner for 2022 and supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. NFTs (non-fungible tokens) are produced as generative artwork that live on a blockchain.