The companies say this combination is positioned to unlock new regions, flavors, innovation and consumption occasions in both retail and foodservice channels across the combined business.
The company says the multi-million-dollar investment will broaden its global portfolio with more comprehensive specialty fat products and strengthen its overall food solutions offerings.
Barilla says it continues to strengthen its commitment to the responsible management of resources, from efficient water management to the design of more circular packaging solutions.
The company will create 600 new jobs through expanding its global headquarters in Chicago. Mars, Inc. also announced a $130 million investment in its Canadian operations.
Huel’s product portfolio, spanning forms including ready-to-drink and powders, is supported by digital execution, strong direct-to-consumer sales and a fanbase in the UK, Europe and the U.S.