Perfecta spans multiple protein analog categories and designed to address the primary barriers limiting plant-based category expansion, namely taste, texture and the experience of eating a whole cut of meat.
This latest investment is part of Anheuser-Busch's ongoing Brewing Futures initiative, through which the company is investing $600 million in its U.S. operations across 2025 and 2026.
Available in three varieties – Mild Cheddar Shredded Cheese, Mozzarella Shredded Cheese and Mozzarella String Cheese – each new product is made with real dairy and 0 grams of lactose.
The investment will introduce state-of-the-art manufacturing capabilities, combining robotics and AI with upgraded machinery, as well as advanced cooling systems and energy-efficient utilities, to improve performance and sustainability across the site.
Designed to complement Symrise’s existing capabilities, the space enables more agile, hands-on collaboration and rapid prototyping in an immersive environment.
Located in Toamasina —
near vanilla growing areas and post-harvest processing activities —
the 650-square-meter center brings together lab analysis, extraction, flavor creation and application development in a single site.
The agreement is designed to expand international engagement, strengthen connections between Europe and North America, and create new opportunities for companies across both markets.
RSS
