Five new products have been added to the company's New-Meat portfolio, including Redefine Tenderloin and Redefine Striploin premium cuts as well, as an entirely new category of Pulled Meat (beef, lamb and pork).
Despite the proliferating trend of veganism, meat consumption remains consistent worldwide. Today, the intake stands at around 350 million tons annually. A reliable source anticipates global meat consumption to reach between 460 million to 570 million tons by 2050.
The company has partnered with Luiten Foods to bring its cell-cultured Wagyu Beef to more than 25 European countries by 2025 with sustainability and climate as main motivations.
The new product is a result of the company's recently filed patent for 3D-bioprinting technology which allows high levels of marbling control within a consolidated structure.
The company says the achievement lays the groundwork for new species expansion and accelerates momentum as the company prepares commercialization in the U.S.