The e-commerce revolution has not only changed the rules for consumer packaged goods companies, it has created a whole new game in which the new coronavirus has only cemented the need for brands to adapt.
Spirits maker Bacardi will bottle all brands in a biodegradable material from plant-based oils, entering the race to replace petroleum-based plastic drink bottles.
In the COVID-19 outbreak, packaging is being recognized for its long-standing performance in upholding food and beverage product safety and offering consumer protection.
Food manufacturers, including Quaker Oats, Mars and Conagra, are updating packaging and branding to eliminate images or names viewed as racially insensitive.
Centralizing and digitizing labeling in a cloud-based platform can drastically reduce recalls, make supply chains more transparent and ensure companies meet compliance.